Marketing 2.0 – The Future of Marketing?
The fact that you are reading this post means that you are already taking part in the world tendency of searching for information via Web 2.0.
So what is the principal role of Web 2.0 in the system of global communication?
During many years businesses used a list of traditional sources for communicating with clients: journals, billboards, radio, television, etc. Certainly, this brought some successful results in promoting their products, but in general it was a « one-to-one » or «one-to-many » approach with a limited possibility of interaction. With the development of marketing on a global level, it has become essential to deliver the communication to a wider audience and to receive feedback from the conscious customers. The method that allowed businesses to have a “many-to-many” approach open and free from borderline limits was Internet, particularly Web 2.0.
How important is it to use a Marketing 2.0 approach ?
Just remember the times when one of the most important objectives of most of the companies was to BE present on the Internet. Exactly that point was a guarantee of success and high brand awareness of the company. Now the situation has changes and it is not enough just to be present on the Internet, but also to establish an online communication & relationships with their customers.
How does Marketing 2.0 affect the customers ?
From the customers’ perspective Web 2.0 gives them an opportunity to express themselves freely. Therefore, the sites give the word to their clients, by not imposing the product, but by creating a virtual world of the customer.
How does Marketing 2.0 affect the company ?
By using Web 2.0 tools a company is able to follow the life of their products, observe the reactions, learn about the expectations and needs of customers.
Globally saying, Marketing 2.0 brings the company as close to its target audience as never, by having this trait of dynamic, interactive and collaborating communication.
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