How to get your message read?
Have you ever noticed what your behavior is when being online?
What are the “to go” pages when connecting?
How much time is spent with email?
Though it takes a person just a few minutes to overview the received emails, the majority still are likely to check their mail wherever they are: at work, on holiday, home, etc. As a result there is a huge opportunity for you to build your relationships with potential customers by using exactly Email marketing campaigns.
But how to make your letter be opened and read?
Imagine yourself on the place of the subscriber; what would you pay attention to?
There are a few tips for creating a really convincing mail:
• Create an attractive subject line, that would be encouraging to Click to the message and influence the subscriber
• Create an interesting message, provoking the subscribers’ attention and desire to sign-in for your future messages
• Identify your audience, so that your message could be targeted by topic and contents (new subscribers and different groups of existing subscribers should better get different messages)
• Make it possible to read your message in two formats: HTML and text
• Make sure that the key information comes within the first 50 characters
• Follow the structure: the greeting, offer, call to action and ‘opt-in/opt-out’ function
• Be short, clear, relevant and to the point
• Make it unique from your competitors
Another benefit is to develop a link between all your campaigns, so there is continuity between all your messages. For example: 'Watch for new tips next week, we’ll keep you updated!'
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