Advanced Email
Emails of our days can be characterized not just as one of the ways of keeping in touch with people on long distance, but also as a multichannel source of exchange of information.
New technologies provide users with a variety of tools to make it possible to integrate all the necessary information in one file, such as enclosed documents, links, videos, audios and even built-in surveys.
How can this trend help you keep ahead of the competition?
If you want these tools to work on your side, be prepared to develop a coherent campaign taking into consideration the following issues:
• When using images/videos/flash/sound make sure that it will work properly in all clients’ emails: the sound will be loud enough, the images will open etc.
• If you are not sure whether your images/sound/video will work it will be more reliable to include just a link to the landing page in the email, so that they would be able to access to the information.
• Keep fresh – don’t use the same attachments in all your messages. Of course it is necessary to stick to your brand logo and image, but it is much better to use a wider variety of tools when proposing a new marketing campaign and particularly subject line, images used and text-image combination.
• Differ from your competitors and their email campaigns. Find a competitive advantage that would help you position your brand better than them. It can be the value, design, friendly usage of the enclosed attachments etc.
• If you have some links on your email or if you want to attract attention to the Opt-in option - use an image/ flash-image, change the size/color of letters of this part of the text.
• If you have some call-to-action link – make it the most visible in the whole email.
Using advanced email marketing campaigns is a very practical and useful method of keeping up with the pace of the technology trends and boosting the results of your business as a whole.
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